April 2009 
Welcome to another Clean Plus® monthly newsletter. The driving season is now with us—did it ever leave us?—but, hey Spring is when you want to get out and get moving again. With gas prices lower this year than last this takes some of the sting out of the current economic situation.
This month’s newsletter features our latest promotion of Clean Plus® Super Polish, plus there are two articles about how the current economic crisis does hold some promise for DIY auto care, and how other manufacturers are taking a page from the Clean Plus® book to appeal to a broader audience.
Read on and enjoy!
Crisis! What Crisis?
How to profit from changed consumer behavior
Spring is here and with Spring come the clouds. These days, however, the clouds seem to be a lot more gloomy and menacing than just twelve or six months ago, and I am not talking about rain clouds here. Yes, the world-wide recession—no one wants to use the word depression—is with us. We understand. It affects us as a manufacturer as much as it affects our distributors and eventually the consumer. |  | To view the full article, click here. |  | Harley-Davidson Copies
Clean Plus®
Expanding the Market for Auto Care
Traditionally, Harley-Davidson has an image distinctly associated with large bearded men and tattoos or the daring rebellious sort. In an article entitled “Harley-Davidson Revs Up A More Feminine Message” appearing in the International Herald Tribune, Clifford Krauss covered the fact that Harley-Davidson is adapting its motorcycle designs to women: |  | To view the full article, click here. |
Spring Polish Promotion
Spring is here, and to celebrate the return of the driving season Clean Plus® is featuring a special spring promotion. Order 50 cartons of Clean Plus® Super Polish 500 ml snap car, 6 to a carton, Reference 01 440 417, and get 12% off your normal pricing.
Clean Plus® Super Polish is the easy to apply polish rich in natural carnauba wax and fortified with silicon that will rid your car of winter’s oxidation and industrial pollutants and other damage to your car’s painted finish. Super Polish goes on easily, dries to a fine haze quickly and is easily removed with a soft polishing cloth. The natural carnauba wax combined with silicon leaves a deep glossy finish with a minimum of time and effort.
Using Clean Plus® Super Polish will help keep your finish protected and make your car easier to clean throughout the rest of the driving season.
Quantities on this promotion are limited so act now. Indicate Promotion Code: SuperPol-04/09 in your correspondence when ordering.
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