Summer Color & Design This month’s newsletter is all about summer color and design. We’ve included useful tips and advice on just how to keep your color and style looking its best both at the beach and out on the town.

Summer is one of our favorite times of the year at Maxime, but the sun can be very damaging to the hair. We have some great new products to help combat the effects of the sun. Our newest line, Davines, is a family owned and run Italian brand. All of their shampoos and conditioners contain UV protection. Davines’ Alchemic line is specifically design for color treated hair. When used together, the shampoo and conditioner deposit color into the hair. This is a must-have for the summer months as it helps fight fading due to sun exposure.

Another useful tip is to keep hair properly hydrated by bringing either Davines’ Dede Spray or Bumble’s Prep to the beach with you. Spray in your hair often just as you would apply sun block. These products are full of necessary nutrients for the hair.

To get that “beach” look any time of the day, try Bumble’s Surf Spray. When sprayed on damp hair, you’ll get soft waves and separation just like you swam at the beach.

And finally, our best advice for the summer… give up the hair dryer! There’s just no need to suffer under that kind of heat. For those with naturally curly or wavy hair, try Bumble and bumble Curl Conscious. If you prefer straight hair, invest in a flat iron. This is money well spent for humid New England summers! Just let your hair dry naturally, coat the hair in Bumble’s Defrizz or GHD’s thermal protector, then flat iron. Our GHD flat irons heat up in 30 seconds allowing you to straighten in a flash and be on your way.