New Age by Income Data Finds the "Super-Rich" in Canada
A newly released dataset of the 2006 census commissioned by Tetrad Computer Applications Inc. provides a detailed picture of household income by the age of head of household. Statistics Canada’s currently published tables only show households with incomes greater than $100,000. Tetrad’s custom dataset shows households with incomes above $200,000, the top 3% of households in Canada. These are the Super-Rich.
This 2006 Census data is Location Based Demographics that can pinpoint households for target marketing and high-end retail locations. While this data may be new to Canada, similar products have been available in the US for years.
In Canada, sales territories are often defined with postal FSAs. PCensus easily found that T3H in Calgary has the largest number of households in Canada with income more than $200,000. When you apply the age factor, T9H in Fort McMurray’s oil-patch has the largest number of householders aged 15 – 24 years with income over $200,000. At the other end of the age spectrum, M4V in Toronto has the largest number of super-rich seniors, 75+ years.
This information is critical when looking for a market to launch a high-end product or service. For example, an elite private boarding school could use this data in planning a recruiting tour to target super-rich young families who could afford their steep tuition. Additionally, PCensus can be used to create information-rich maps that show ‘hot spots’ of wealth.
For more information, contact Tetrad 800.663.1334.
No Confidential personal information has been obtained from Statistics Canada for the creation of the 2006 Census databases under Licensing Agreement no. 6543. This database is based on Computer File(s) licensed from Statistics Canada. © Copyright, HER MAJESTY THE QUEEN IN RIGHT OF CANADA, as represented by the Minister of Industry, Statistics Canada 2007.
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