Hi *|FNAME|*,
We've got some cool new MailChimp features coming up.
They're planned to go live on Monday the 31st, but we thought we'd let you know about them now, so that you can research them, and plan your after-holiday and New Year's campaigns. That reminds me: happy holidays and happy new year!
Google Analytics Integration
Have you ever wanted to track how many recipients clicked a link in your email to buy something, or what pages they browsed to on your website? If you use Google Analytics on your website, you can now integrate it with MailChimp. And as you've come to expect with the chimp, we make it automagically simple. You just check a box.
Details on adding Google Analytics to MailChimp campaigns...
Easy Authentication
Now, if you want your email campaigns to be authenticated, all you have to do is check a box in MailChimp. No programmers, no ISPs, and no DNS servers required. Check that box, and your campaign will pass DomainKeys, DKIM, SenderID, and SPF authentication tests. In some cases, email authentication can help improve your deliverability. Learn more....
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MonkeyRewards Program
We've started a new MonkeyRewards Program. If you love MailChimp, and you want to flaunt it, add our badge to your email campaigns and list signup forms. If you refer a customer our way, you (and that customer) each get $30 in credit applied to your MailChimp account. You can apply that credit to send emails, to buy add-ons (like Inbox Inspections and AIM Reports) or just let your rewards add up so you can stare at them and do a greedy "muahahahaha" laugh. The credit amounts will be applied automatically, and you even get your own little "dashboard" to see how many people you've referred, and how much you've earned.
Find out how to join the MonkeyRewards Program...
Copy-Pasters Get Some Love
If you're an advanced MailChimp user who prefers to copy-paste your own HTML code into MailChimp (instead of using our built-in templates), you're probably familiar with that big, ginormous screen where you paste your list, paste your HTML, paste your plain-text message, etc. That was a really big page. It made it impossible to add all the new features we've been adding to MailChimp. So we moved the copy-paste mode into our step-by-step campaign builder. Copy-pasters will not lose any of the advanced power and flexibility they had before.
But they will gain our recent upgrades that were previously unavailable to them:
The only difference to your MailChimp account is that instead of one ginormous screen, you'll run through our step-by-step process whenever you build a campaign.
Recent Upgrades You May Have Missed
Whew, it's been a busy year for MailChimp. Just in case you missed it, here's a roundup of the most recent new features we've launched...
API Totally Redone
If you ever thought to yourself, "Man, it would be really cool if MailChimp could somehow sync up with my in-house database" you should check out our totally revamped API. It lets you connect to MailChimp and sync customer data, campaign stats, and more with your own customer database. Perfect if you run your own CRM, CMS, or e-commerce cart.
A/B Split Testing
Ever wondered what kind of subject line works best? What's the best day or time to send? We made it super easy to run quick little tests on random samples of your list (and it's all automatic). Just run a quick A/B test with our patent-pending email optimizer.
List Segmentation & Interest Groups
This is probably our most powerful MailChimp upgrade ever. Allows you to keep one huge "master list" but send targeted campaigns to sub-groups within the list. Like "women." Or "women in a specific ZIP code." Or, if you have our AIM Reports add-on: "Women who live in this ZIP code, and who clicked on a link inside this previous campaign." Powerful stuff.
Update Your Own Profile
You can let your subscribers update their email addresses, interest groups, etc., in your MailChimp list with our new update profile link.
Spell Checker Button Added
Who HASN'T sent an email campaign, then had a bunch of your subscribers reply back, laughing at some embarrassing little typo you made?
Leave Alerts
Have you ever been working for hours on a MailChimp campaign, then forgot to hit "Save" before logging out? Makes you want to scream, doesn't it? Fixed.
Easy List Customization
In the past, if you wanted to customize your signup forms, thank you screens, and welcome emails, you had to know how to code HTML. We changed all that by creating a visual editor for the entire list opt-in process (and we even threw in a few free pre-designed themes). Demo video here.
Accidental Unsubscribe Fix
A while ago we pointed out how some spam filters were automatically clicking our one-click unsubscribe links in emails. Instead of forcing subscribers into a 2-step process, we came up with a simple, elegant solution to stop the spam-filter unsubscribes.
MailChimp Experts
When new customers need help with their email designs, programming, or API implementation, we point them to the new MailChimp Experts resource. Are you listed?
We've got some great new (actually useful) features planned for QTR1 2008. We've also got a brand new interface design and usability expert joining us in January. He'll be helping make MailChimp super smoooove and even easier to use.
Regards,
The MailChimp Team |
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