Measuring success in search engine optimization can typically be done in four ways: “Indexation,” “Backlink,” “Rankings” and “Traffic and Revenue.” This article explains each of the measurements, referred to as “metrics,” and explores the ways ecommerce merchants can put SEO metrics to work on their sites.
Elgg is a free and open source platform to power any kind of social media community, and it is a tool that online merchants can use to help develop a loyal flow of site traffic. With more than 44 percent of Internet users visiting a social networking site every month, Elgg helps online businesses develop dedicated communities specifically associated with their stores.
It’s no secret that customer reviews boost sales, increase conversion, and decrease returns on ecommerce sites. Get PowerReviews Express - the same customer reviews solution used by REI, Toys “R” Us, Staples & more – for your online store at no charge for 60-days. Hurry, this offer ends March 31, 2009.
"Never underestimate the profit opportunity that comes with undecided or “freebies hunting” customers. Get creative! Join forces with advertisers and other merchants around the world and use the “Get it for free” model to turn shopping cart abandons into sales."
While many ecommerce businesses trade only in new merchandise, there is a booming market for used, refurbished, and surplus items. Savvy ecommerce merchants can identify niche markets and use public auctions, websites, and classified ads to source valuable inventory for resale.
Are troubling economic trends effecting your ecommerce business in 2009? Or is there really room for sales growth in spite of recession concerns? Take a quick Practical eCommerce survey and enter for a chance to win a $25 Amazon Gift Certificate.
In spite of growing recessionary concerns, U.S. marketers are likely to boost spending on search engine marketing by as much as 16 percent in 2009 according to a report from eMarketer, a leading marketing trend firm. eMarketer also predicts that SEO spending will rise 90.9 percent over the next five years.
